Entrepreneurial opportunities: Recognition and evaluation - Welcome

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- Welcome
- Orientation
  - Introduction
  - Learning outcomes
- Course files
  - Module 1: Origins of opportunity
    - Introduction to opportunity
    - Theories of opportunity
    - Classifying opportunities
    - Understanding human needs
    - PEST analysis
    - Personal fit with the opportunity
    - What is the opportunity?
    - Review quiz
  - Module 2: Opportunity recognition
    - Meeting needs and creating value
    - Customer activity cycles
    - Design thinking
    - Review quiz
  - Module 3: Opportunity evaluation: Introduction
    - Why evaluate?
  - Module 4: Opportunity evaluation: Industry attractiveness
    - Industries versus markets
    - How to assess industry attractiveness
    - Assessing industry attractiveness
  - Module 5: Opportunity evaluation: Intellectual property
    - Types of intellectual property
    - Intellectual property strategies
  - Module 6: Opportunity evaluation: Detailed evaluation
    - Entrepreneurial opportunities: A model for detailed evaluation
    - Is there an accessible market?
    - Researching your market
    - Market research reality check
    - Evaluating technologies with the 'four Ps'
    - Is the timing right?
    - Scalable and saleable
    - Exit routes
    - Researching the opportunity
    - Review
  - Module 7: Business planning
    - The business plan
    - An introduction to business planning
    - Business plan purpose
    - Revenue sources
    - Revenue models
    - The executive summary
    - Structuring your business plan
    - Avoiding common business plan mistakes
    - Presenting your business plan
    - Review
- Application
  - Practice scenario
- Case study
  - Case study
- Closing
  - Course summary
  - Resource bank
  - References
- Learning assessment
  - Learning evaluation
  - Course quiz
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