Learning outcomes

At the end of this course, you should:

  • Be able to describe different types of opportunities enabled by university research
  • Understand the link between meeting human needs and entrepreneurial opportunity
  • Understand why people identify some opportunities but not others
  • Appreciate that some innovations and opportunities have more commercial potential (are more attractive) than others
  • Be able to describe the process of assessing the commercial attractiveness of an opportunity
  • Understand the basics of developing a business plan for a new venture
  • Understand why it is important to think about what will happen to a venture in the long run.

Using the module

Welcome to Entrepreneurial Opportunities: Recognition and Evaluation. This course will help you think carefully about the nature of opportunities and the early stages of technology venturing.

If this is the first time you have accessed Entrepreneurial Opportunities: Recognition and Evaluation course, or if you need a brief reminder, here is some information on how the screens are organised, and some of the tools and features that are used throughout:


Content

  • The centre of each screen contains the core content for each course, presented either as text, interactive activities, graphics, videos or animations
  • Text highlighted in a box preceded by an arrow contains instructions on how to navigate the activities that follow
  • Note that your responses to the note-making and text entry activities (where you type responses in the space provided) can be printed and used as part of your ongoing work
  • At the top of each screen you will see an indication of the approximate time it will take to complete the core content. These estimates include time to watch videos and complete activities in the central section, but not to complete the 'Optional activities'.

Poll questions

The poll questions, used periodically throughout this course, are designed to help you:

  • Think about your own situation and attitudes
  • Compare your situation and attitudes with those of others taking this course.

If you have any concerns about your situation or find that you have an outlying perspective, you should talk with a mentor or trusted colleague to get advice.


Pods

Throughout this course, you will see additional learning opportunities in 'pods'. The pods in this course contain useful links to further resources and sources of guidance, as well as additional information expanding on the material in the main part of the screen. Exploring the information provided in the pods will enrich the learning experience.


Quiz

At the very end of each module, you have the opportunity to test your learning further with a multiple-choice quiz. This consists of five questions and can be taken more than once (a new set of questions will appear).

The Entrepreneurial Opportunities: Recognition and Evaluation course is designed to gradually build up your understanding and skills. We recommend that you complete the modules in the order given, but they have been designed so you can access each of them independently according to your own requirements and those of your institution.

Expert panel

Authors

Revised Edition

Adam J. Bock

Adam J. Bock

Adam J. Bock is a research academic as well as a former entrepreneur and venture financier. He is Lecturer in Entrepreneurship at the University of Edinburgh Business School. Adam's research has been published in Entrepreneurship Theory and Practice and Journal of Management Studies, and he is the co-author (with Gerry George) of Inventing Entrepreneurs (Prentice Hall, 2008) and Models of Opportunity (Cambridge, 2012). Adam is Visiting Scholar at the Edinburgh BioQuarter, Visiting Fellow at Imperial College London, serves on the Advisory Forum for the Scottish Institute for Enterprise and is an expert panellist for Business Forum Scotland.

He is the co-founder of two medical device companies, and the founding CEO of a third. These ventures have raised more than $25 million in venture capital and research funding.


First Edition

Adam J. Bock

Adam J. Bock

Adam Bock was also the co-author of the first edition of this course.


First Edition

Simon Stockley

Simon Stockley

Simon Stockley is a teaching fellow in entrepreneurship at Cambridge Judge Business School and Deputy Director of Accelerate Cambridge, the School's new enterprise accelerator. Prior to his recent appointment at Cambridge, Simon spent ten years at Imperial College Business School as Director of the full-time MBA programme and a principal teaching fellow. His MBA course in entrepreneurship was ranked third in the world by the Financial Times. Outside of work, Simon is a social entrepreneur and an advocate for the rights of trafficked women in which capacity he has advised Parliament. He holds several non-executive directorships and has advised well over 100 technology start-ups.


Reviewer

First Edition

Professor Gerard George

Professor Gerard George

Gerry George is Deputy Dean of the Business School and Director of the Rajiv Gandhi Centre at Imperial College London. Since July 2013, he has been Editor of the Academy of Management Journal, the flagship empirical journal in the field of management. He was awarded a prestigious Professorial Fellowship (2011–2014) from the UK's Economic and Social Research Council (ESRC) to work on resource-constrained or inclusive innovation. His work investigates business models, organisational design, and its implications for innovation and entrepreneurship in multiple settings. Before joining Imperial, he held tenured positions at the London Business School, where he served as Faculty Director of the Institute of Technology, and at the University of Wisconsin-Madison, where he directed the Weinert Applied Ventures in Entrepreneurship Program.


Accessibility advisor

Revised Edition

Wilma Alexander

Wilma Alexander

Wilma Alexander is a Fellow of the Higher Education Academy with Master's degrees in Human-Computer Interaction, Linguistics and Information Science. She has over 15 years of experience as a manager with the online learning team at the University of Edinburgh, where she specialised in usable and accessible digital practice, tutored on the groundbreaking Master's degree in Digital Education and developed online staff training on accessible e-learning and online tutoring skills. Since retiring from the University at the end of 2015, Wilma has provided consultancy services on all aspects of online learning, with a special focus on accessibility and usability issues.


Developed in conjunction with:

The Research Skills programme has been developed in conjunction with the following institutions:

  • Cardiff University
  • City University London
  • Cranfield University
  • Durham University
  • Heriot-Watt University
  • Imperial College London
  • King's College London
  • Lancaster University
  • London Metropolitan University
  • Loughborough University
  • University College Dublin
  • University College London
  • University of Aberdeen
  • University of Bath
  • University of Birmingham
  • University of Bristol
  • University of Cambridge
  • University of Limerick
  • University of Liverpool
  • University of Oxford
  • University of Reading
  • University of Strathclyde